The global social casino games market was valued at nearly $5.9 billion in 2023, with advertising expenditure on Social Casino titles exceeding $10B out of $130B in total gaming advertising spend. Given the increasingly competitive and aggressive nature of social casino advertisers, mobile publishers have seen their ROAS diminish and payback periods increase on META. Gaming Audiences counters this trend by providing refined lists of social casino payers. These range across different audience categories, mostly focused on Slots, Bingo, Poker, Blackjack, and other casino games.
Big spenders frequently making high-value transactions for new slots and exclusive promotions.
Affluent players making regular purchases for game boosters and premium features in social play.
High-stakes players investing heavily in in-game currency and premium features for competitive play.
High-value strategists spending on premium features and customizations in classic gameplay.
Big bettors making frequent purchases for lottery-style games and additional chances to win.
High-rolling players investing in advanced strategies and exclusive features for high-stakes gameplay.
Social casino games are a type of online game that simulates real-world casino games, such as slots, poker, and bingo, but without the use of real money. Players can play these games for free, using virtual currency or credits, and can often interact with other players and join tournaments. Social casino games are popular on social media platforms, mobile devices, and online websites, and are often designed to be entertaining and engaging, with features such as leaderboards, rewards, and social sharing.